we.o.u is Texaco's loyalty scheme. And it is the most rewarding loyalty scheme on the road. The scheme was named we.o.u because it acknowledges the importance of customer loyalty. It is our way of thanking our customers for their continued support - "we owe you". In return for this loyalty, we give our customers fantastic rewards and benefits.

The we.o.u Group Loyalty scheme is an extension of the we.o.u Loyalty scheme. It operates in the same way;

• Each time a customer purchases fuel or shop products they get their we.o.u card swiped
• In return for every £1 they spend they get back 1 Star
  
  

However, there is a fundamental difference:

The we.o.u Group Loyalty scheme is designed for community groups and organisations. It allows groups of people to pool their Stars and put them towards a common goal. The reason they may do this is for the benefit of a cause.